There are many applications deployed on Smartphones and IPhones. As the number of mobile applications augments, there has been consistent race to create mega applications to perform a variety of functions. Super apps serve as a one-stop portal to access a variety of virtual products and services.
Super-apps enable the usage of a single app to perform several tasks such as booking a cab, ordering for pizza, chatting with your friends, funding utilities and even purchasing a flight ticket.
WeChat was among the super apps pioneers. The Chinese tech firm was found by Tencent in 2011 as a messaging platform. Currently, the Company offers over a million services through third party functional plugins.
However, BBC reports indicate that most of the services offered by WeChat are only available in China. Another Company that adapted the supper-app system is Ant Group’s Alipay. The firm offers at least 120,000 mini programmes. Just like WeChat, Alipay has over a billion active users.
Alipay bundled together virtual services like online messaging, social media, e-commerce platform and taxi services. Coincidentally, the two major players in the super-apps services are based in China. WeChat became more popular because of the surging numbers of mobile applications and the demand for mobile financial inclusivity.
The Chinese application has a WeChat wallet where the user can: order takeout, book hotel accommodation or buy train tickets among other financial services.
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