Bill Gates, in his essay dubbed ‘Content is the King’, way back in 1996 explained the role of content and how internet had transformed the way content was created, published, distributed and consumed. In his assertion, Gates projected how the internet will revolutionize the way people get information and the way they communicate.
Currently, there are so many live websites and huge volumes of content are published on a daily basis, thus making it hard to create content that really stands out. To be a successful content marketer, you need to go beyond content creation and contemplate about optimization and management as well.
Content optimization attracts search engine crawlers to your website and enables the content in it to be indexed and ranked for visibility in the search engine results page. The ultimate goal of content marketing is generating leads, visits and conversions.
These goals can be determined by adding some sort of quantifiers, to make them quantifiable and comparable. You can use specific numbers (generate 2000 more leads) or percentages (increase visits by 20%).
Quantifiable goals are essential for analyses, reports and comparison of results with previous campaigns. The source of your website visitors allows you to compare and determine the distribution strategy that is successful.
In the dominion of digital era, content should be relevant, useful, original, timely, consumable, compelling, shareable, engaging, contextual, insightful, entertaining, educational and authentic.
Phrases like 'making money online' would always be key in many google searches. The reason is, obvious, nearly every internet user would like to make money online.
The keyword can be an answer to google searches on "How to make money online?"
But the question that boggles many bloggers is, the means to rank top on search engine results page. There are tons of websites competing to rank high on search engine platform. It might be hard to overtake websites with higher domain authority than yours.
But that is not the end of the road. The dynamics of search engine algorithms will enable your website to equally compete in search results, if you choose to consistently post unique, quality, relevant, attention grabbing content. The optimized content will increase the number of clicks and result to reduced bounce rate.
Content Marketing Strategies
The Power of storytelling: Nearly every person like stories. Stories enhance the sense of belonging and entitlement. Business storytelling creates a link between your business and your prospects and clients. Focus on attention grabbing by creating a compelling and fascinating story that can bring the visitor back.
Building a content creation framework: It is quite important to design a structure of processes for publishing content. Content creation framework fosters creativity of ideas in a logical, scalable manner.
Planning a long-term content strategy: Proper plan provides a clear road map for your content. It boasts the confidence and tactics regarding the decisions you make about a certain topics, the format that your content will have, and the time you will be publishing it. Content planning enhances the organization of the team with regard to ad hoc content requests such as on-demand marketing tasks.
Generating content ideas: New ideas always pop up on a daily basis. As a content marketer, content ideas will remain the fuel of your daily life. Run out of ideas, and you reach your expiry period.
Extending the worth of your content through repurposing: repurposing content allows you to stretch the value of your content by altering it to serve a different purpose. This can be done through transformation of your content to create guides.
Creating topic groups and pillar pages: In order to convert your visitors into leads and eventually customers, you should create a helpful, positive user experience that solves problems sought by the searcher. The blog content should have an in-depth analysis of the topic matter and should be linked to a related article.
Promote your content in an effective manner: Content promotion enhances visibility. Content marketing strategy cannot be entirely underpinned on the creation of great content. A content marketer should have a promotional plan that strategically targets certain individuals who stand to benefit the most.
Measuring and analyzing your content: To understand the dynamics of your content performance, there are so many metrics that can be used. You can analyze your website’s unique visits, page views, time spend on a particular page, bounce rate, traffic sources, referral traffic, and conversions. Google Analytics is best suited to accomplish this mission. But you can also use other tools for monitoring your website’s statistics.
Visual content: Visual aspects boost the performance of content. Statistics indicate that visual content has a better performance because it attracts the visitors’ attention more quickly and information is presented faster as compared to text content. Images, graphics, infographic, and videos are examples of visual presentation of content. Republishing articles on blogging sites like Medium and LinkedIn Pulse is another way of distributing content.
Content distribution: Email newsletters; social networks such as Facebook, Twitter, and LinkedIn are the most significant channels for content distribution. Social bookmarking sites such as Reddit, Delicious, Digg, Pearltrees and StumbleUpon have a greater potential of generating traffic. Content can also be distributed via online community forums like Quora, Inbound, Triberr and GrowthHackers.
Content optimization: The commonly used phrase is search engine optimization (SEO). SEO involves creating content that directly communicates the website content with search engine crawlers for indexing and associate it with appropriate keywords. Relevant keywords will enable your website to be ranked on the search engine result page (SERP). Relevant keywords will attract relevant organic traffic and result to reduced bounce rate. Increased traffic and low bounce rate will make your website rank at the top of SERP resulting to high clicks.
Content Marketing Tools and Applications
Headline analyzer: The tool provides suggestions on how to write a descent title. The web program provides a score for each headline. The score changes with title modification. The tool helps a writer to create optimal title with suggestions for new ideas.
Title capitalization: The tool helps one to observe the rules of title capitalization.
Hemingway App: The tool focuses on improving the writing style. It highlights complex and confusing sentences and shows alternative words.
Evernote: This is an organization tools that assists you to keep track of all your writings and notes.
Grammarly: This is an application that is used to analyze and identify grammatical and spelling mistakes.
Keyword Planner: Keywords are mostly used in content creation, and that is why this tool is important as it provides related keyword ideas, associated to the keyword entered in the search box. Google Keyword Planner and Bing Keyword Planner give businesses insight into search trends.
Copyscape: Copyscape is well known for analyzing plagiarized content. The tool checks on the originality of the content before publication.
Varvy: This SEO tool enables webmasters to analyze their website in terms of page speed and accessibility.
Mintent: This is a content automation site that provides content management users with tools such as content workflow automation, measuring content production and project management.
Divvy: Divvy supports content creation and workflow. It streamlines the process of content creation and collaboration across teams.
SEO Check: This is an SEO tool that checks your search engine optimization. The app contains Keyword checker, SEO compare, Ranking checker, Backlink checker and Snippet Generator.
Trend Ranking: The tool allows writers to create viral posts. Google has a platform dubbed “Google Trends” that allows people to analyze the most searched phrases and does the ranking.
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