Google launches portal to flag AI-Generated content

 

Google has launched a tool meant to identify Artificial Intelligence (AI) generated content.

The giant Search Engine Company made the announcement about the launch of the SynthID Detector tool during Google's I/O 2025 developer conference.

SynthID Detector is a tool developed to watermark and identify content generated through AI.

The detector has the ability to identify AI-generated content across various platforms. Detectable content include text, images, audio and video.

Google's DeepMind developed SynthID, a watermarking technology that is directly embedded into the content in contrast to traditional metadata tags.

SynthID is a browser-based verification tool that permit users to upload content and receive a probability score revealing if it is AI-generated and watermarked with SynthID.

For texts, SynthID adjust patterns and create a digital signature to be detected by AI.

For images, the tool subtly modify pixels in a form that is invisible to the human eye.

How Generative AI has compromised content integrity

Generative AI has compromised transparency and trust.

According to Google, questions of context, authenticity and verification have emerged after various people endeavor to create content in entirely new ways.

The upsurge of Generative AI has seen the increase in violation of intellectual property rights and raised many ethical questions with regard to deception and manipulation arising from fake news.

What is Generative AI

Generative AI is a form of artificial intelligence that can generate original content in response to a user's request or prompt.

It deploys neural networks to identify structures and patterns within existing data to create new and original content.

Generative AI systems include ChatGPT, DeepSeek, MidJourney and Gemini among many others.

Generative AI deploys advanced algorithms to organize large, complex datasets into meaningful clusters of information with the intention to create new content in response to a query.

Tradional machine-learning model learn to make prediction based on existing data, but Generative AI is a machine-learning model that creates new data rather than making predictions about a specific dataset.