Several content creators have been worried about poor Google Adsense earnings, despite having decent website traffic. This post is important to individuals with good website traffic, but makes less money online.
Google Adsense is among the best platforms for creators with interest to monetize their blogs. Before unraveling the mystery behind low earnings, the user must understand the terms abbreviated as RPM, CTR and CPC.
How to Make More Money with Google Adsense
To make more money with adsense you have to: create high quality content, write appealing post titles, find the right keywords for your website, generate high CPC, enable all Ad Formats, target geos with high CPC rates and follow ad placement best practices.
Insurance, gas/electricity, loans, mortgage, attorney, lawyer, donate, conference call, degree, credit, trading, classes, rehab, treatment, recovery, cord blood, software and claim have been listed as keywords with high CPC. The aforementioned keywords posted a CPC that surpassed $25.
Research shows that expensive keywords with high CPC rates were mostly sourced from finance and monetary institutions.
Keyword research tools like SEMrush, Wordstream, Adzooma, Spyfu and Google Ads can be used to determine keywords with high CPC. In order to increase Adsense earnings deploy all the 4 ad formats i.e In-Page Ads, Matched Content, Anchor Ads and Vignette.
Ad format dictates the way ads are shown on your site. For instance an ad may be shown within the content of your webpage (e.g text and display ads) or shown over the top of your page (e.g anchor ads).
To earn more than $100 in a day you must have a better understanding of RPM, CTR and CPC. If subscribed to matched content, Google Adsense will always pitch adverts that are related to the content you post. To increase your revenue, include keywords with higher CPC rates.
What are RPM, CTR and CPC?
1. RPM refers to Revenue per thousand impressions and is calculated by dividing your estimated earnings by the number of page views multiplied by a thousand.
RPM = (Estimated earnings ÷ Number of Page views) × 1000
2. CTR refers to the click through rate and is calculated by dividing the number of clicks by the given impressions multiplied by a hundred.
CTR = (clicks ÷ impressions) × 100
A high CTR is an indication that users are responding well to the adverts posted on your website.
3. CPC stands for Cost per Click and is calculated by dividing the estimated earnings with the number of clicks.
CPC = Estimated Earnings ÷ Clicks
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